Freedelity

Since 2010, Freedelity has been helping major retailers collect, at the point of sale, personal data and consent to its processing for CRM and marketing purposes. CustoCentrix and MyFreedelity, the platforms published by Freedelity, actively contribute to the development of customer relations and sales activation for well-known brands such as Mediamarkt, Medi-market, Intermarché, Trafic, etc.

To speed up and simplify the collection of data and emails, Freedelity has designed solutions based on the use of kiosks and the reading of data stored in the chip of eID electronic identity cards.

The Challenge

Freedelity approached Chipsee with a need:

• To improve granular consent management processes with a view to complying with European regulations in this area.
• To innovate in sales promotion and the activation of customer relations, at the point of sale, thanks to eye-catching digital interfaces that can be monetised through a retail media offering.

Our Solution

Chipsee’s digital kiosks are now helping to transform the customer experience at the point of sale through attractive, easy-to-use digital interfaces.
The kiosks, equipped with smart card readers, barcode scanners, and printers, offer a complete solution for registering customers, consulting their personal data, entering competitions, and accessing personalised services and benefits.

The Result

The kiosks and touch screens designed by Chipsee actively contribute to operational efficiency and improve the customer experience at the point of sale.  They also complement the retail media inventory of leading retailers.
To find out more: https://www.custocentrix.com