Industrial Electronics Reimagined

Mission and Vision

Chipsee’s mission is to support your vision by creating high-performance custom industrial computing solutions for you.

We want to create a more efficient world driven by innovation.

Our Story

Over a decade ago, Chipsee’s founder and CEO, Dr. Xu Jun’s curiosity led him to test the new ARM-based SBCs that had just entered the market. He immediately realized the potential and versatility of such a cost-effective yet powerful platform. He decided to work on these widely used boards believing ARM would grow exponentially. Soon after, following the customers’ request to use these SBC boards in industrial applications, he and his freshly formed team of talented engineers decided to build their own ARM-based systems because they believed ARM was ready to replace the x86 platform in many industrial tasks.
Back then, ARM industrial computers had limited availability. With his innovative, open approach to envisioning better electronic solutions, Chipsee’s CEO has set the stone for the future we are committed to: we create what others can’t. We serve our clients with rigor and punctuality, delivering what we promise.

Over a decade ago, Chipsee’s founder and CEO, Dr Xu Jun’s curiosity led him to test the new ARM-based SBCs that had just entered the market. He immediately realised the potential and versatility of such a cost-effective yet powerful platform. He decided to work on these widely used boards believing that ARM would grow exponentially. Soon after, following the customers’ request to use these SBC boards in industrial applications, he and his freshly formed team of talented engineers decided to build their own ARM-based systems because they believed that ARM was ready to replace the x86 platform in many industrial tasks. Back then, ARM industrial computers had limited availability. With his innovative, open approach to envisioning better electronic solutions, Chipsee’s CEO has set the stone for the future we are committed to: we create what others can’t. We serve our clients with rigour and punctuality, delivering what we promise.

Meet the Management Team

Dr. Xu JunCEO

Received his PhD in Electrical Engineering from the prestigious Tsinghua University as one of China’s best students of his generation. Dr Xu Jun has focused on industrial electronics since 2010. As an industry expert, he continually guides Chipsee’s growth.

Andrea GaliziaChief Growth Officer

Spending nearly 35 years in business, Andrea Galizia knows the industry inside-out. He focuses on finding new business opportunities in the target markets, helping Chipsee grow and establish its industry presence worldwide.

Liu XiaoqiangHead of Engineering

After ten years of experience in the computer industry, Liu Xiaoqiang creates stable and easy to use solutions for Chipsee customers. He has received a Computer Science and Technology degree at the University of Science and Technology Beijing.

Marijana MatovicChannel Sales Manager

With over a decade of experience in industrial electronics sales, Marijana Matovic is our Channel Sales Manager that always finds a way to solve a problem and provide Chipsee’s partners with the best service.

Zhang NaSales Manager

A graduate of the Chongqing Technology and Business University, Zhang Na is an expert in direct sales with international customers. She provides a fast and efficient response to Chipsee customers from all around the globe.

Our Customers

From small businesses to corporations, our customers have one thing in common. They are the industry innovators.

Although we have a range of ready-made electronic solutions ready to ship, we pride ourselves on our out-of-the-box, custom-designed computing solutions.

With our commitment to research and delivering the best-fitting solutions, many of our customers return when they need a new custom solution.

As we cherish the world of efficiency and agility, we appreciate your time. We work hard to provide the best customer service, returning inquiries within the same day.

From small businesses to large corporations, our customers have one thing in common. They are the industry innovators. Although we have a range of ready-made electronic solutions ready to ship, we pride ourselves on our out-of-the-box, custom-designed computing solutions.

With our commitment to research and delivering the best-fitting solutions, many of our customers return when they need a new custom solution.As we cherish the world of efficiency and agility, we appreciate your time. We work hard to provide the best customer service, returning inquiries within the same day.

Our Research & Development

At our core, we are curious and open to a world of possibilities – and often, the doors are open by you who bring new and exciting ideas for the applications of our solutions.
We substitute in-house R&D and provide state-of-the-art solutions ready for implementation, whether you are in the nautical, auto, electronic, manufacturing, or solar energy solutions industry.
We quickly adapt to the market trends and are willing to go the extra mile to make you, our customers, happy.
With our company based in Beijing, China, where we create and produce every solution in-house, we are at the source of the materials and parts necessary for producing the solutions, making our turnover agile. We usually deliver our solutions within three months of first contact. From China, we sell our solutions to 46 countries around the globe.

In a nutshell, we offer:
- Quality of products
- Reliability
- Certification
- Long time availability.
We offer at least five years from product launch but can guarantee a more extended time case by case.

Our Timeline

Take a look at our timeline – from manufacturing our first board to becoming the master in the field of industrial HMI and PC solutions

2010-2012

Chipsee was the first to produce displays and expansion boards for the most popular SBC at the time: the BeagleBoard, PandaBoard, and BeagleBone. The original boards didn’t have integrated displays, making them unsuitable for industrial use. The added displays provided the human-machine interface for the boards, which was necessary for heavy-duty, industrial use. The international demand for these products turned the focus toward global customers in the early days.

2012

We partnered with Texas Instrument to manufacture Embedded Industrial Computer (HMI) based on the TI Cortex-A8. This module became the core of our new Industrial PC product line.

All of the popular HMI products at that time were based on ARM9. The Cortex A8 CPU increased the performance significantly, helping our customers design better application software and perform more complicated industrial tasks.

2015

We created our second Industrial PC product line by making a SOM module based on the Freescale Quad-A9 CPU, which performed better than the TI A9 CPU, and was more popular and welcomed by the market. Customers could now use A9 CPU to process more complicated industrial tasks, including video and images. The excellent performance of this product launched Chipsee as one of the best companies in this area.

2018

We partnered with Freescale and Rockship using their Cortex-A53 CPU and Rockchip Cortex-A72 CPUs to make a new generation of embedded industrial computers. As the first product line based on a Chinese CPU, the product became widely sought, with many European customers interested. (Our customers now have more choices with the A72 CPU’s higher performance at a lower cost.)

2019

We launched our new website and established our first EMEA office in Vienna to provide all our global customers better service. Our international customers can now place their orders on the site and get the customer support they need.

2020

We released two new Industrial PC product lines – one based on the Intel x86 and the other on the Raspberry Pi® Compute Module 3. With the Intel x86 already well-produced market-wide, we tested the waters to see if we could compete. The Raspberry Pi products have been widely used for personal applications, and we wanted to introduce them to industrial products. We found a great reception of this line of products among our customers, with their popularity increasing every day.

2021

We launched the Raspberry Pi CM4 product line and became Raspberry Pi Certified Partner. The CM4 product line aims at enhancing the performance of the CM3 line. The industry response has led to the distribution agreements with Mouser and RS Components, making our products widely accessible.

2022

We have received the ISO 9001:2015 certification that demonstrates our strong focus on providing our customers with the highest level of service possible and our commitment to investing in the latest technology and developments in R&D and manufacturing centres.
Raspberry Pi has approved our products based on the Raspberry Pi CM4 module to use the “Powered by Raspberry Pi” logo.